CloserCoach · Sales enablement · AI sales coachGrowth by nyro
CloserCoach
We ran the UGC and content growth for CloserCoach, an AI sales-coaching tool, putting it in front of high-ticket sales teams through native creator content.
Category
Growth · Sales UGC
Year
2024
Timeline
UGC growth campaign
CloserCoach
Sales UGC
100%
of calls reviewed
2×
more pipeline reviewed
3×
faster ramp
100%
of calls reviewed
38%
higher close rate
4.9★
rep rating
2×
more pipeline reviewed
the challenge
CloserCoach needed to reach sales professionals, a skeptical, pitch-weary audience. Generic ads bounce off closers; the only thing that lands is content that sounds like it came from someone who actually sells.
the approach
Speak the audience’s language
We sourced creators who could talk credibly to closers and produced UGC that reads as peer recommendation, not a vendor pitch.
Content velocity
A steady stream of native posts kept the product in front of the right audience and let the platforms compound the reach.
Reach the operators who close for a living, in the feed, with content that speaks their language.
what we ran
The engine.
What we delivered
- UGC campaign
- Creator sourcing
- Content velocity
- Paid + organic growth
Growth · Sales UGC · campaign 2024
Creator sourcing
Recruited and briefed creators credible to a high-ticket sales audience.
UGC at volume
A native content engine tuned for velocity and relevance.
Reach optimization
Iterated on hooks and formats to maximize qualified reach.
how it came together
UGC growth campaign
Kickoff
Defined the sales audience and the creator angle.
Ramp
Sourced creators and scaled the content engine.
Scale
Doubled down on the formats that reached closers.
the result
3×
faster ramp
Our UGC campaign gave CloserCoach native reach into a hard-to-market sales audience of closers. (nyro ran the UGC / marketing campaign; we did not build the product.)
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