Growth engagement · Caktus
Caktus AI
Creator sourcing and a UGC campaign for an AI study tool.
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The problem
Caktus AI had a product students wanted; the bottleneck was distribution. Reaching millions of students means meeting them where they already are, in the feed, with content that looks like a peer made it, not an ad.
Nyro’s role covered marketing and distribution. The client team developed the product.
What we delivered
Creator sourcing
Recruited and briefed the creators who could speak natively to a student audience.
UGC at volume
A content engine tuned for velocity: many native posts, fast, aimed at one audience.
Reach optimization
Iterated on hooks and formats to push installs and organic pickup.
Design consideration
Volume as the strategy
We sourced and ran creators at scale, producing native UGC in the student vernacular so the campaign read as recommendation, not advertising.
The delivery
Nyro sourced creators and ran a content campaign aimed at students. The engagement covered marketing, not development of the Caktus product.