Caktus · EdTech · AI study tool for studentsGrowth by nyro

Caktus AI

We ran a mass UGC campaign for Caktus AI, an AI study companion, flooding the student audience with creator content to drive installs and reach at scale.

Caktus AI had a product students wanted; the bottleneck was distribution. Reaching millions of students means meeting them where they already are, in the feed, with content that looks like a peer made it, not an ad.

the approach

Volume as the strategy

We sourced and ran creators at scale, producing native UGC in the student vernacular so the campaign read as recommendation, not advertising.

Feed the algorithm

Constant content velocity across accounts kept the product in front of the audience, letting the platforms compound the reach.

Volume is the strategy: hundreds of pieces of native creator content, aimed at one audience.

what we ran

The engine.

What we delivered

UGC campaign
Creator sourcing
Content velocity
Paid + organic growth

Growth · EdTech UGC · campaign 2023

Creator sourcing

Recruited and briefed the creators who could speak natively to a student audience.

UGC at volume

A content engine tuned for velocity: many native posts, fast, aimed at one audience.

Reach optimization

Iterated on hooks and formats to push installs and organic pickup.

how it came together

Mass UGC campaign

Kickoff

Defined the student audience and the UGC angle.

Ramp

Sourced creators and scaled content velocity.

Scale

Optimized the winning formats to maximize reach.

the result

$225K

MRR

Our mass UGC campaign put Caktus AI in front of millions of students through native creator content, helping the platform scale to $225K in monthly recurring revenue. (nyro ran the UGC / marketing campaign; we did not build the product.)

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