the deal
You cover the build.We win when you win.
No big upfront fee, no retainers, no renting your own product back from an agency. One development cost, a share of what it makes, and everything it becomes is yours.
One cheque.
The development cost, scoped together. The only cheque you write.
A share.
Ours only exists if the product earns. Agreed in writing first.
Everything yours.
Product, code, brand, audience, revenue. No lock-in, ever.
how the money works
One cheque. Aligned incentives.
The same three sentences we say on every strategy call, in writing.
01
You cover the build
The development cost of the product, scoped together on the strategy call. That is the only cheque you write: no big agency fee, no retainer.
02
We earn a share
nyro takes a percentage of what the product makes once it is live. Agreed in writing before we start. If it earns nothing, we earn nothing.
03
You own everything
The product, the code, the brand, the audience, and the revenue are yours outright. No licensing, no lock-in, no renting it back from us.
An invoice gets paid whether the product works or not. A share has to be right.
what the share buys
Built, run, and grown. Not handed off.
Our percentage is why the relationship doesn’t end at launch: the product has to keep earning for both of us.
Shipped
Senior designers and engineers build the real thing from scratch, branded entirely to you. The first working build lands in weeks, not quarters.
Run
Launch day is when our second job starts: we run the infrastructure, the updates, and the ops while you stay in front of the camera.
Grown
Positioning, launches, and the organic engines that turn your reach into members. We iterate on real numbers with you, because our share depends on them.
ownership
Yours means yours.
The question every creator asks first, answered the same way every time.
Ownership · in writing
- The product and every line of its code
- The brand, the name, and the design
- The audience and their relationship with you
- Every dollar of revenue it earns
Written into the services agreement before the build starts. We never license your product back to you.
the fine print
Straight answers.
If it isn’t answered here, it’s answered on the call.
What do I pay up front?
The cost to actually develop the product, scoped with you on the strategy call. That is the only cheque. There is no big agency fee stacked on top, and no retainer.
Where does nyro’s share come from?
A percentage of what the product makes once it is live. If it earns nothing, our share is nothing, which is exactly why we only ship things an audience will pay to keep.
What is the exact split?
It is agreed in writing before the build starts, sized on the strategy call to the scope of the product and what it will take to run and grow it. No number is one-size-fits-all, so we don’t pretend one is.
Who owns the product?
You do, outright: the product, the code, the brand, the audience, and the revenue. We never license it back to you, and there is no lock-in.
Who runs it after launch?
We do. Infrastructure, updates, and the growth experiments are part of the deal, so the product compounds while you keep creating.
Why not just bill like an agency?
An invoice gets paid whether the product works or not. A share only pays if your audience actually keeps the product. We prefer the version where we have to be right.