Vid AI · Creator tooling · AI videoGrowth by nyro
Vid AI
We drove growth for Vid AI, an AI video tool, running native creator content that put the product in front of creators and brands producing video at scale.
Category
Growth · Creator UGC
Year
2024
Timeline
UGC growth campaign
Vid AI
Creator UGC
8K+
creators producing
1 prompt
to a finished cut
$95K
MRR
8K+
creators producing
50K+
videos rendered
90%
production time saved
1 prompt
to a finished cut
the challenge
Vid AI is a tool for people who make video, an audience with a sharp eye for anything that looks machine-made or over-produced. Marketing to them means showing the product in action, natively, not telling them about it.
the approach
Demonstrate, don’t describe
We built UGC that showed the tool doing the work, so the content itself was the proof, produced by creators the audience trusts.
Content velocity
A steady stream of native posts kept Vid AI in front of the creator audience and let the platforms compound the reach.
Show the tool doing the work, in the feed, and let creators sell it to creators.
what we ran
The engine.
What we delivered
- UGC campaign
- Creator sourcing
- Content velocity
- Paid + organic growth
Growth · Creator UGC · campaign 2024
Creator sourcing
Recruited creators credible to a creator/brand audience.
UGC at volume
A native content engine tuned for velocity and relevance.
Reach optimization
Iterated on hooks and formats to maximize qualified reach.
how it came together
UGC growth campaign
Kickoff
Defined the creator audience and the content angle.
Ramp
Sourced creators and scaled the content engine.
Scale
Doubled down on the formats that performed.
the result
$95K
MRR
Our UGC campaign gave Vid AI native reach into a discerning creator audience. (nyro ran the UGC / marketing campaign; we did not build the product.)
Your audience deserves one too.
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