Before we build
A brief you can decide on.
A shared plan for the product, the cost and the work ahead. You review the scope and commercial terms before approving the build.
Read the sample
Illustrative PDF · project-specific figures omitted.
What it settles
01
The audience & the problem
Who the product serves, which recurring problem it solves and what we still need to learn.
02
The first release
The core journey, included features, explicit exclusions and what can wait for a later release.
03
The economics
Price, conversion and operating assumptions, alongside development cost, revenue share and any funding or equity terms agreed per project.
04
Delivery & approval
Milestones, responsibilities and the criteria used to review and accept the work. Dates are agreed per project.
05
Risks & open questions
Demand, technical dependencies, platform requirements and the decisions that could change scope or timing.
06
Launch & ongoing work
A launch plan, ownership and access, support responsibilities and the terms for changes or handoff.
The numbers are discussed openly.
Costs, revenue share, any funding and equity terms, and delivery dates are agreed per project. Your actual brief contains the numbers and assumptions you need to review.
Explore an example model →Approval is a decision point.
Use the brief to question the plan, resolve uncertainties and agree on success criteria. If the scope changes later, the plan and commercial terms need to change with it.
Start a project →